2020
Client: National Library of Australia
Project: Trove Relaunch Campaign
Team: Espresso Communications
Art Director: Michelle Turcsányi
Working as part of a dynamic team at Espresso Communications, I followed Trove’s new brand guidelines to design and produce assets to support the marketing campaign.
During the COVID pandemic, the greater Espresso team worked closely with the NLA team to promote the relaunch of the Trove platform. Tactics included: Digital Launch Event, Marketing campaign encompassing social media, infographics, videos and digital advertising, National media campaign across radio, print and online outlets, Government relations program of individual briefings, Partner engagement and co-promotion, Issues management and crisis communications plan.